• The digital artwork / full ownership and reproduction rights
• The value of the digital assets (domains) per:
  

1. Precedent: The following domains provide a range of .CA’s that have been recorded in public sales:
   www.ampli.ca $50,000 (USD)
   www.usedcars.ca $115,920 (USD)
   www.jobs.ca $600,000 (USD)
   www.creditcards.ca: $650,000 (USD)
   
   In comparison, the “Canada Space Exploration” series includes authorization codes for top level domain names as follows:
   CANADARM.CA, CANADARM2.CA, CANADARM2.COM, DEXTRE.CA + CANADAARM.CA, CANADAARM.COM
   *Estimations of value can be inferred given recorded sales of many other domain names within the marketplace.
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2. Google Statistics: Over the past 5 years, inquiries for “Canadarm” continue to trend stronger than searches for Canadarm2. From a marketing standpoint, owning Canadarm.ca can amount to broad exposure for this artwork.
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3. .CA means Canada: A .CA domain is a unique identifier for Canadian websites and Canadian art.
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4. SEO Geo-targeting: Google provides Canadian companies search advantages for their .CA website.
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5. Misspells: A significant number of Google searches over the past 5 years have misspelled Canadarm. Two of the most popular misspells are included within this artwork, namely: Canadaarm.ca and Canadaarm.com. Inclusion ensures no campaign traffic is lost and enhances user experience by not displaying a non-existent URL.
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6. Iconic or Representative: Canadarm is currently in a Museum (in Ottawa, Canada) and Canadarm2 and Dextre are denoted on the current Canadian $5.00 bill. This artwork iconizes the contribution of Canada, Canadians and technology in the exploration of space.
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7. Additional Domain Valuation Considerations:
   Short length
   Correct spelling
   Easy to remember
   Recognizable / brandable
   Has meaning to the public
   Passes the radio/word of mouth test
   Combined .ca and .com coverage (Canadarm2.ca + Canadarm2.com)
   Has specificity (ie: particular industry)
   Bilingual – acts as both a French and English domain (in one)
   Scarcity of domains across time
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All of these factors can help to provide a basis for bid valuation.

To bid on the “CANADA Space Exploration” series, click here.